The aims for producing this blog have been as follows:
• To produce and maintain a blog that discovers illustrated gems
I wanted to re-engage with the practice of illustrating but not through a typical process of trawling through current illustrators or illustrators agents web sites. I wanted to discover illustration on the merits of the visual impact that a physical illustrated object possess. I set myself the task of visiting charity shops and second hand book shops as a starting point but mainly to keep my eyes peeled and not to dismiss looking at and in places I would not normally visit. The other part of the self set task was to scan in all the images myself so as not fall into the trap of copy and pasting from other peoples discoveries from the Internet.
I have amassed a great deal of illustrated work very quickly and at little personal cost, some of the discoveries have directly influenced work that I have produced for my final work for my Masters stage of my studies.
As a direct result I have built up excellent "blog relationships" with other collectors around the world and discussions will soon be taking place to exhibit our found work.
• To utilise the feedback generated from the viewers of the blog
As the blog progressed I started getting very positive and personal reminiscence feedback about the illustrated work being posted, I utilised this feedback to assist me in generating concepts for my Chicken Out campaign work for my Masters work.
• To generate an audience for the blog
I developed a strategy for advertising the blog and through researching other blogs I decided to attempt to entice two influential blogs to pick up on the discoveries that I was posting about.
The two blogs that I pursued were:
Design Sponge and Drawn
I was incredibly shocked as to the response from being featured on these two blogs and in a period of one week I had over 17,000 visitors to my blog from visitors to the two previously mentioned blogs and a steady stream of visitors since being featured on each blog.
• To gather information about who is viewing the blog
I have collected data from Google Analytics as evidence of where my blog has been featured and who is viewing it and what they are viewing and for how long and how often. These will be presented as printouts for submission so as to protect peoples personal data details.
I have learnt how to produce, maintain, collect marketing data and advertise a blog.
It is now my intention to utilise this experience to support the Chicken Out on-line campaign.
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